The one book on food product development that integrates each and every element of the discipline, Developing New Food Products for a Changing Marketplace surveys marketing, technology, and packaging in addition to the process and organization required for developing food products.
The text discusses all aspects of theory and practice for food process developers and includes a large number of tables, figures, and bibliographical references to reinforce understanding of the concepts. Pioneers and experts in food and beverage product development share their experience in each and every chapter. They provide examples of successes and screw ups, in addition to guidance on how to succeed in success and keep away from failure.
Providing a wealth of insight and information, this unique book will benefit food industry marketers and professionals involved within the product and brand development industries. It delivers a comprehensive and indispensable guide to food product development in as of late’s dynamically changing marketplace.